Starting your own firm shouldn't feel like jumping off a cliff.

In this lesson, I'll show you the exact strategy I used to build a thriving accounting firm with zero risk – completely different from my first failed startup where I didn't earn a penny for two years.

You'll learn why most people get stuck in what I call "The Valley of Death" when starting their firm, and the counterintuitive approach I discovered to cross it safely.

If you're thinking about starting your own firm (or already have one), this is the foundation you need to understand first.