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21 Types of Revenue (and what they mean)


Types of Revenue

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1️⃣ Subscription Revenue


Recurring revenue from customers “subscribed” to your service


2️⃣ Product Revenue


Revenue from product sales


3️⃣ Implementation & Setup Revenue


Revenue from special projects related to onboarding, often times in the first few months


4️⃣ Affiliate Revenue


Revenue from affiliates


5️⃣ Sponsorship Revenue


Revenue from sponsors, often times used with conferences


6️⃣ Gross Revenue


Revenue before discounts / refunds / rev share


7️⃣ Net Revenue


Revenue after any adjustments, such as discounts, refunds, rev share


8️⃣ Expansion revenue


Added recurring revenue from existing customers


9️⃣ Contraction revenue


A reduction in recurring revenue from existing customers


🔟 Marketplace revenue (Gross merchandise value)


Gross revenue prior to any marketplace / vendor adjustments


1️⃣1️⃣ SaaS Revenue


Revenue from Software as a Service (often times recurring)


1️⃣2️⃣ Monthly recurring revenue


Revenue customers have committed to on a recurring monthly basis


1️⃣3️⃣ Annual recurring revenue


Revenue customers have committed to on a recurring annual basis


1️⃣4️⃣ Pay per usage revenue


Revenue based off of actual usage of an activity (like AWS)


1️⃣5️⃣ Licensing revenue


Revenue from licensing an asset


1️⃣6️⃣ Interest revenue (more commonly referred as interest income)


Revenue from interest on a loan


1️⃣7️⃣ Grant revenue


Revenue from a grant, often times by the government


1️⃣8️⃣ Other revenue


A catchall for revenue that isn’t core to a business


1️⃣9️⃣ Multi year revenue


Revenue on a deal that has been committed to over multiple years


2️⃣0️⃣ Premium revenue (gross premium)


Revenue from charged premiums, most often found with insurance


2️⃣1️⃣ Partnership revenue


Revenue from partnerships - example can be referrals fees, rev shares


Those were the 21 Types of Revenue (and what they mean)...

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