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21 Types of Revenue (and what they mean)

Types of Revenue

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1️⃣ Subscription Revenue

Recurring revenue from customers “subscribed” to your service

2️⃣ Product Revenue

Revenue from product sales

3️⃣ Implementation & Setup Revenue

Revenue from special projects related to onboarding, often times in the first few months

4️⃣ Affiliate Revenue

Revenue from affiliates

5️⃣ Sponsorship Revenue

Revenue from sponsors, often times used with conferences

6️⃣ Gross Revenue

Revenue before discounts / refunds / rev share

7️⃣ Net Revenue

Revenue after any adjustments, such as discounts, refunds, rev share

8️⃣ Expansion revenue

Added recurring revenue from existing customers

9️⃣ Contraction revenue

A reduction in recurring revenue from existing customers

🔟 Marketplace revenue (Gross merchandise value)

Gross revenue prior to any marketplace / vendor adjustments

1️⃣1️⃣ SaaS Revenue

Revenue from Software as a Service (often times recurring)

1️⃣2️⃣ Monthly recurring revenue

Revenue customers have committed to on a recurring monthly basis

1️⃣3️⃣ Annual recurring revenue

Revenue customers have committed to on a recurring annual basis

1️⃣4️⃣ Pay per usage revenue

Revenue based off of actual usage of an activity (like AWS)

1️⃣5️⃣ Licensing revenue

Revenue from licensing an asset

1️⃣6️⃣ Interest revenue (more commonly referred as interest income)

Revenue from interest on a loan

1️⃣7️⃣ Grant revenue

Revenue from a grant, often times by the government

1️⃣8️⃣ Other revenue

A catchall for revenue that isn’t core to a business

1️⃣9️⃣ Multi year revenue

Revenue on a deal that has been committed to over multiple years

2️⃣0️⃣ Premium revenue (gross premium)

Revenue from charged premiums, most often found with insurance

2️⃣1️⃣ Partnership revenue

Revenue from partnerships - example can be referrals fees, rev shares

Those were the 21 Types of Revenue (and what they mean)...


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