21 Types of Revenue (and what they mean)
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1️⃣ Subscription Revenue
Recurring revenue from customers “subscribed” to your service
2️⃣ Product Revenue
Revenue from product sales
3️⃣ Implementation & Setup Revenue
Revenue from special projects related to onboarding, often times in the first few months
4️⃣ Affiliate Revenue
Revenue from affiliates
5️⃣ Sponsorship Revenue
Revenue from sponsors, often times used with conferences
6️⃣ Gross Revenue
Revenue before discounts / refunds / rev share
7️⃣ Net Revenue
Revenue after any adjustments, such as discounts, refunds, rev share
8️⃣ Expansion revenue
Added recurring revenue from existing customers
9️⃣ Contraction revenue
A reduction in recurring revenue from existing customers
🔟 Marketplace revenue (Gross merchandise value)
Gross revenue prior to any marketplace / vendor adjustments
1️⃣1️⃣ SaaS Revenue
Revenue from Software as a Service (often times recurring)
1️⃣2️⃣ Monthly recurring revenue
Revenue customers have committed to on a recurring monthly basis
1️⃣3️⃣ Annual recurring revenue
Revenue customers have committed to on a recurring annual basis
1️⃣4️⃣ Pay per usage revenue
Revenue based off of actual usage of an activity (like AWS)
1️⃣5️⃣ Licensing revenue
Revenue from licensing an asset
1️⃣6️⃣ Interest revenue (more commonly referred as interest income)
Revenue from interest on a loan
1️⃣7️⃣ Grant revenue
Revenue from a grant, often times by the government
1️⃣8️⃣ Other revenue
A catchall for revenue that isn’t core to a business
1️⃣9️⃣ Multi year revenue
Revenue on a deal that has been committed to over multiple years
2️⃣0️⃣ Premium revenue (gross premium)
Revenue from charged premiums, most often found with insurance
2️⃣1️⃣ Partnership revenue
Revenue from partnerships - example can be referrals fees, rev shares
Those were the 21 Types of Revenue (and what they mean)...