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24 Startup KPIs


Startup KPIs

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1️⃣ Gross Margin → Gross Profit / Revenue


2️⃣ Cash Burn → Cash consumed, not factoring in financing activities


3️⃣ Churn → Lost revenue / customers who are no longer active


4️⃣ EBITDA Margin → EBITDA / Revenue


5️⃣ Customer Acquisition Cost → Cost to acquire a customer


6️⃣ Customer Lifetime Value → Total expected revenue from a customer over their lifetime



8️⃣ Monthly Recurring Revenue → Revenue from customers subscribed to monthly recurring plans


9️⃣ Net Dollar Retention → Net revenue / opening MRR


🔟 Annual Recurring Revenue → Revenue from customers subscribed to Annual recurring plans


1️⃣ 1️⃣ CAC Payback → Period of time till you make back your Customer Acquisition Cost


1️⃣ 2️⃣ Sales Attainment → % of quota attained by sales team


1️⃣ 3️⃣ Average Contract Value → Total Revenue / # of Contracts (B2B)


1️⃣ 4️⃣ Expansion Revenue → Added Revenue from recurring customers


1️⃣ 5️⃣ Contraction revenue → Reduced revenue from recurring customers


1️⃣ 6️⃣ Budget Attainment → % of your budget achieved


1️⃣ 7️⃣ Average Revenue per User →Total Revenue / # of Users (B2C)


1️⃣ 8️⃣ Net Promoter Score → Used to measure customer loyalty based off of likelihood to refer


1️⃣ 9️⃣ Runway → How many months till you run out of cash


2️⃣0️⃣ Revenue run rate → This months revenue * 12


2️⃣1️⃣ Gross Profit → Revenue - COGS


2️⃣2️⃣ Cash out date → Date in which you run out of cash


2️⃣3️⃣ Net Income → Revenue - COGS - Operating Expenses + Other Income - Other Expenses


2️⃣4️⃣ Operating Expenses → Company Expenses not related to your Cost of Goods Sold, or Other Expenses


Those were all the 24 Startup KPIs

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